Google has updated its search engine algorithm ‘Panda’ on 24th April 2012. Therefore Google has released an updated guideline for websites to rank high on Google.com
How Google.com Works?
Google has different algorithms to evaluate website quality, internal and external links quality and matching maximum relevant content. Here is a list of algorithms which is playing a very important role in search process.
• Google Panda Algorithm
Google panda algorithm playing a role of finding relevant results for search terms and this algorithm considering the fresh/unique content and keyword stuffing on high priority from indexed quality websites.
• Google Layout Algorithm
Google layout algorithm measuring a layout on browser that how much information we categorized/summarized for user and notice that how much text/image used on our web page.
• Google penguin Algorithm
Google penguin algorithm counting internal links with quality and external links with linked website page rank, link quality according to panda and layout algorithm.
The process begins from search query on Google.com >>
1. Panda algorithm finding relevant and matching results and present results to next algorithm >>
2. Google penguin algorithm to evaluate presented results internal and external links quality >>
3. Google layout algorithm assorting website layout quality with overall website quality and then results will show on Google.com
What is the website quality?
Webmaster guidelines for quality websites
Google has given a facility to website owners/webmasters to manage/monitor their websites activity on search engines and notifying webmasters for errors in our website according to their quality website guide lines.
What are the quality websites from search engine point of view?
There are 3 main sections of Quality of website which Google considering as a good website.
• Design and content
• Technical
• Quality
You can see the detail of quality guidelines at http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769#1.
Google updating their algorithms in several times in a year and some of changes are affected a big majority of websites.
Recently on 24th, April 2012 Google updated the Panda algorithm version 3.50 and announced the changes has made on search engine which is very big for website owners those are with good rankings.
The basic reason for updating the search process is to stop spamming with search engine and providing maximum relevant and quality results to the search engine users.
According to the article of Matt Cutts (head of the team of web spam at Google) http://googlewebmastercentral.blogspot.com/2012/04/another-step-to-reward-high-quality.html, he described the best practices for bring good rankings.
Analysis Summary
According to Google changes, I have read most of senior webmasters opinion and feedback, Google will consider the website which will be participating actively in social channels where users are able to rate websites and this ratings are countable for Google to valuate quality of website from human point of view.
Guidelines for projects to rank high in Google:
In order to rank high in Google search engine, following are the guidelines to optimize seo projects according to the Panda algorithm. Here is a list of sections where we need improvements.
1. Human friendly website structure not Google friendly.
2. Avoid rich keyword stuffing in content
3. Fresh content for website that should be equally informative as well as understandable for humans. (rich content less images)
4. Website’s URLs should be meaningful and shouldn’t be dynamically generated. Here are example:
Title : Dell Vostro 1500 Motherboard
Current: http://domain.com/index.php?l=product_detail&p=3669
Correct: http://domain.com/dell/laptop-parts/dell-vostro-1500-motherboard.html
OR
Custom URL writing through website admin.
5. Active participation in social activities on different social mediums e.g. Youtube, Facebook, Twitter etc.
6. Alteration to get natural external links by different variations.
7. Blog creation on website with fresh tutorial guides with video.
8. Set custom 404 page to dead links or not available pages.
9. Alt tags on all images.
10. We have to write unique Meta titles and descriptions for pages which are flagged duplicated in Google webmaster tools.
Content Creation Guidelines for off-page SEO Submissions:
We would need to focus on producing high quality content and we have to assume that we are writing content for human readers, not for search engine or for link building. Currently we are trying to point our keywords in articles for submissions and according to latest changes in Google search engine’s algorithm it could penalize our website by search engine due to unusual keyword stuffing.
For example we write article of 500 words about replacement of laptop screen and we have added our keyword “laptop screen” 5 to 6 times, keyword density should be less than 1 percent of an article.
How Google.com Works?
Google has different algorithms to evaluate website quality, internal and external links quality and matching maximum relevant content. Here is a list of algorithms which is playing a very important role in search process.
• Google Panda Algorithm
Google panda algorithm playing a role of finding relevant results for search terms and this algorithm considering the fresh/unique content and keyword stuffing on high priority from indexed quality websites.
• Google Layout Algorithm
Google layout algorithm measuring a layout on browser that how much information we categorized/summarized for user and notice that how much text/image used on our web page.
• Google penguin Algorithm
Google penguin algorithm counting internal links with quality and external links with linked website page rank, link quality according to panda and layout algorithm.
The process begins from search query on Google.com >>
1. Panda algorithm finding relevant and matching results and present results to next algorithm >>
2. Google penguin algorithm to evaluate presented results internal and external links quality >>
3. Google layout algorithm assorting website layout quality with overall website quality and then results will show on Google.com
What is the website quality?
Webmaster guidelines for quality websites
Google has given a facility to website owners/webmasters to manage/monitor their websites activity on search engines and notifying webmasters for errors in our website according to their quality website guide lines.
What are the quality websites from search engine point of view?
There are 3 main sections of Quality of website which Google considering as a good website.
• Design and content
• Technical
• Quality
You can see the detail of quality guidelines at http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769#1.
Google updating their algorithms in several times in a year and some of changes are affected a big majority of websites.
Recently on 24th, April 2012 Google updated the Panda algorithm version 3.50 and announced the changes has made on search engine which is very big for website owners those are with good rankings.
The basic reason for updating the search process is to stop spamming with search engine and providing maximum relevant and quality results to the search engine users.
According to the article of Matt Cutts (head of the team of web spam at Google) http://googlewebmastercentral.blogspot.com/2012/04/another-step-to-reward-high-quality.html, he described the best practices for bring good rankings.
Analysis Summary
According to Google changes, I have read most of senior webmasters opinion and feedback, Google will consider the website which will be participating actively in social channels where users are able to rate websites and this ratings are countable for Google to valuate quality of website from human point of view.
Guidelines for projects to rank high in Google:
In order to rank high in Google search engine, following are the guidelines to optimize seo projects according to the Panda algorithm. Here is a list of sections where we need improvements.
1. Human friendly website structure not Google friendly.
2. Avoid rich keyword stuffing in content
3. Fresh content for website that should be equally informative as well as understandable for humans. (rich content less images)
4. Website’s URLs should be meaningful and shouldn’t be dynamically generated. Here are example:
Title : Dell Vostro 1500 Motherboard
Current: http://domain.com/index.php?l=product_detail&p=3669
Correct: http://domain.com/dell/laptop-parts/dell-vostro-1500-motherboard.html
OR
Custom URL writing through website admin.
5. Active participation in social activities on different social mediums e.g. Youtube, Facebook, Twitter etc.
6. Alteration to get natural external links by different variations.
7. Blog creation on website with fresh tutorial guides with video.
8. Set custom 404 page to dead links or not available pages.
9. Alt tags on all images.
10. We have to write unique Meta titles and descriptions for pages which are flagged duplicated in Google webmaster tools.
Content Creation Guidelines for off-page SEO Submissions:
We would need to focus on producing high quality content and we have to assume that we are writing content for human readers, not for search engine or for link building. Currently we are trying to point our keywords in articles for submissions and according to latest changes in Google search engine’s algorithm it could penalize our website by search engine due to unusual keyword stuffing.
For example we write article of 500 words about replacement of laptop screen and we have added our keyword “laptop screen” 5 to 6 times, keyword density should be less than 1 percent of an article.
